Wayfinding Signs Lead The Way

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Do Your Signs Show The Right Way?

Atlanta has so many big buildings around town, it’s not always easy to find your way around. That’s why it’s important to have the right signage so your customers can fine their way around. At Signs Of Intelligence, we specialize in “wayfinding signs”.

What Are Wayfinding Signs?

Navigation is as much as the human experience as hunting and gathering. It’s a part of modern life. Wayfinding signs answer the age old question of “Where am I?” or “Where do I need to go next?” Whether you’re in a big building or a small one, wayfinding signs lead your customers as well as employees in the right direction. These signs help visitors get oriented to their own location as well as direct them to wherever they need to be. But, did you know there’s an entire strategy behind wayfinding signs, and some sign companies don’t understand this.

The Science Behind The Signs

While it’s true that wayfinding signs are designed to inform people of their surroundings in unfamiliar places, what’s really important is that this type of signage shows the strategic points necessary to guide people in the right directions. These days, most buildings are just big square boxes which means building’s have become more complex. The more complex the environment, the more necessary it is to have proper signs directing people.

Effective wayfinding signs have certain characteristics. First, proper wayfinding signs don’t make people think. They simply direct people in a clear, comprehensive, concise manner. Good wayfinding signage displays only what’s needed and nothing more. In fact, the more complex, the more there’s potential to confuse people, and quite simply, confused people feel lost, frustrated and leave with a negative experience. Can any business afford their customers to have that?

Whenever you are considering wayfinding signs, it’s essential that these signs show only what’s necessary. The images and text need to display whatever information that is relevant to space, current location and/or navigational path. No extraneous information or unnecessary elements need to be included. The key to successful wayfinding signs is that they need to be clean and simple.

Types Of Wayfinding Signs

All signs are not created equally. When thinking about proper signage around your building, it’s important to consider a system to help guide people in the right direction. To do this, there are different types of signage needed. These signs include:

Informational signs: these signs help you get oriented to the current location as well as help you identify a destination.

Directional signs: these signs literally point the way and are placed strategically in various parts of the building as a guide.

Identification signs: these signs provide info about specific locations

Warning signs: this type of signage let your visitors know things like what to do in emergencies, where exits are and general warnings or notifications.

There are some basic characteristics of a proper signage system that need to be considered. First, it’s appropriate to consider the building design and map out proper sign placement. Next, there needs to be consistency in sign design throughout the building. This means the sign sizes need to be consistent among types as well as elements on the sign such as images, fonts, etc. Consistency is important throughout the system.

When it comes to giving your visitors the best experience possible as they move through your building, it’s essential that you have proper signage. That’s why it’s important to have a wayfinding sign specialist help you design the best sign system possible for your buildings. Call Signs Of Intelligence, and let’s get to work mapping out your wayfinding signs today.

Signs Of Intelligence is your local sign company serving businesses of all types all around the Atlanta area. We help you design and create professional looking signs and banners to help your business get noticed. We have happy sign customers all around Sandy Springs, Brookhaven, Buckhead, Dunwoody, Chamblee, Duluth, Suwanee, Johns Creek, Alpharetta and more. Call us today!

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About Signs of Intelligence

We are a market leader signage and visual communication company in Peachtree Corners, serving the  Atlanta Metro Area and more.

We offer a superior range of services dedicated to fulfilling our clients needs for branding, custom signage and large format graphics. Our products are designed strategically, created with care and installed to perfection.

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