The Mellow Mushroom has the distinction of being the best pizza restaurant around. A franchise, it serves stone-baked pizzas, calzones, hoagies, and burgers. Recently, the company decided to undertake a rebranding and contacted our team at Signs of Intelligence to develop a new identity with an exterior sign package in Stockbridge, GA.
Freshening a Brand for a Contemporary Consumer Appeal
We collaborated with the client on the creation of a new look. Because franchise rebranding is no small project, we ensured to get the color matches and sizing specifications precisely right. In the process, our team fabricated two signs and added a new one.
Building sign. The medallion you see is a backlit logo cabinet sign. The “before” picture shows a rectangle that mimicked the display of the old monument sign. We created a visually impacting display by changing the shape to a circle and adding high-resolution digitally printed patterns with gradient color changes. Our technicians added a long-term UV laminate to protect the print.
Monument. The monument was already in place, but we changed the sign faces. Our technicians fabricated two of them, one for each side. The monument signs are embossed faces with printed overlays. While the old look captured the attention with a yellow color palette, the new product has a sleek purple color play that attracts attention by offsetting the lettering with white outlines.
Blade sign. The client requested a brand-new sign in the style of the rebranded look. They are focusing on the to-go customer base and selected a double-sided blade sign. This blade displays routed lines, an internally illuminated channel cabinet with translucent faces, and a matching trim cap.
This exterior sign package in Stockbridge, GA, gives the Mellow Mushroom at 1410 Hudson Bridge Road a contemporary vibe that appeals to hungry customers.
Do You Need Help with the Rebranding of Your Business?
Making changes to a corporate persona is more common than you might think. Companies are freshening their brands, which typically refers to minor adjustments of the color palette and font. For the business that wants to make more extensive changes, sign shapes, logo presentations, and dramatic color alterations are usually part of the project.
Mellow Mushroom is a franchise opportunity for many. At Signs of Intelligence, we believe in working with franchises for all their exterior and interior signage. Check your franchise agreement, but most franchisors will allow you to choose a local commercial sign company.
If you are thinking about an exterior sign package in Stockbridge GA, the team at Signs of Intelligence can assist you with all aspects of the project. We gladly work with you on the color presentation, font options, and material or shape changes. If you already have the specs you need to make these changes, our technicians can handle the production and installation of the signage.
Need an Exterior Sign Package in Stockbridge, GA?
Of course, we routinely work with franchise owners on their signage displays. You do not have to be amid a rebranding to work with our team. We fabricate and install interior and exterior sign packages for franchises in Stockbridge, GA, and all across the metro Atlanta area. We can handle the third-party installation if you already have signs that a franchise owner might have sent you.
Find out more about rebranding and franchise signage options by calling 470-395-0171 today!